The RhinoFlex Story
by Jim Seitzer

“Unreal performance from a revolutionary barbell.”

When I started my bodybuilding and powerlifting career years ago, I quickly learned the better the training tool, the better the results.

Early barbells were fairly mediocre but, as they improved, so did I. Better bars allowed me to handle more weight, with greater control to generate maximum power and intensity. In short, if the bar was working with me, it was working for me. And that meant less stress on joints, tendons and ligaments. After years of using traditional steel bars, I began designing a dramatically different bar, one with all the advantages of the best steel bars and none of the punishing drawbacks.

What makes a Great Bar

A great bar should feel good in your hands, good on your back and good over your body. It should feel good for a single rep, or good for multiple sets of ten. It should give you confidence. And it should get you results That’s simple, but it’s not easy. No one has done a bar like this one before.

The Perfect Balance

Choosing the right bar is a delicate balancing act: too much stiffness and it fights you, too much whip and you lose control. Feel matters. And it has to feel right from the start.

Handcrafted Down to the Smallest Detail

I spent over four years developing this bar. I worked with some of the greatest lifters on earth. I had powerlifters, bodybuilders, talented amateurs, young, old, men, women and kids try it. I watched how people worked with it. I watched the astonishment they felt when they did their first reps. I filmed their lifts and recorded their reactions. I paid attention to every comment and every little detail.

At every step along the way, the RhinoFlex® was brutally tested and then refined with only function and durability in mind. I went through multiple prototypes until I knew, really knew, we had it – the perfect barbell. One that’s a dream to use, makes you strong and is a holiday for your joints.

It costs a little more, but it’s worth it

There is nothing on the market like the revolutionary RhinoFlex® bar. Years of trial and error, tens of thousands of reps, millions of pounds lifted, technology, design and craft came together to create this bar. What it does, how it works, takes weight training to a whole new level of power, performance and safety you most likely never imagined possible. Try it just once and you’ll see why this bar has no equal.

The RhinoFlex® Bar

The RhinoFlex® works like a steel barbell, only better because there’s no stress or pain on the joints.

But how, what’s happening? With every repetition, the Rhino flexes slightly and activates the stabilizing muscles of the shoulders, hips and knees to initiate a more perfect mechanically functional joint. It’s that simple. The RhinoFlex® activates the joints so they work, mechanically, at their optimal performance level. And, the more stable the joint, the better the range of motion and force output by the body.

The RhinoFlex®-HD

The RhinoFlex®-HD cranks up the intensity for powerlifters, bodybuilders and strength athletes.

Able to handle up to 600-lbs. in the Squat, Bench Press or Deadlift, the HD bar still has the BandBell flex that’s easy on joints, yet strictly business during the lift. Heavy duty construction and carbon fiber knurling keeps the bar on your back or in your hands. Tough composite loading sleeves and rack bumpers protect the bar for years of service.

The Super Rhino Bar

The Super Rhino™ bar is the granddaddy of the RhinoFlex® series.

Massive, strong and indestructible, this beast is built to international power bar dimensions, yet flexes enough to give joint relief no matter what the weight. A real powerlifting bar that works great for Squats, Bench Press and Deadlifts. The center is covered with the RhinoFlex® carbon knurling and the outer grip area is our new RhinoNurl™ made by the 3M company.